Think different.

The 1997 Apple Computer slogan, 'Think different', was created by the TBWA\Chiat\Day advertising agency. It was used in commercials and print ads, the latter utilizing stark black and white photos of prominent, historic figures without any mention of Apple's products. Apple consistently raises the bar for beautiful design and packaging, and though their advertisements move forward accordingly, that 1997 campaign was unforgettable,

Frank Sinatra

Muhammad Ali

Jackie Robinson

Pablo Picasso

Thomas Edison

Frank Capra

John Lennon & Yoko Ono