A welcoming, friendly approach

Yesterday marked Julia Child's 100th birthday.

 Julia Child, with a little help from unseen hands

Spitballing titles to Knopf
(Text below)

Dear Mrs. Jones:

TITLES: I don't think the title should scare people, or that the sub-title should sound too puffy. I think a welcoming, friendly approach (with professional overtones) would be right. And I can see that something like "French Cooking" is not good as people might come into a bookstore and ask for "that book on French cooking", and that would not necessarily mean us. However, it might be said in French:

             LA BONNE CUISINE FRANCAISE

As a matter of fact, I quite like that.

Subtitle:    "The fundamental book on French cooking for everyone whose hobby is cooking, and who wants to master the authentic French techniques.
      American ingredients. American measurements.
                 American technology "

Other title Suggestions:

IN LOVE WITH FRENCH COOKING        COOKING IS MY HOBBY

LOVE AND FRENCH COOKING              THE HOBBY OF FRENCH COOKING

THE LOVE OF FRENCH COOKING         FRENCH COOKING AS A HOBBY

COOKING FOR LOVE                             SCHOOL FOR FRENCH COOKS

THE FRENCH COOKING MASTER          SCHOOL FOR FRENCH COOKERY

COOKING MASTERY                              A COURSE ON FRENCH COOKING

MASTERY OF FRENCH COOKING          THE PASSIONATE COOK

THE FRENCH KITCHEN                           THE PASSIONATE FRENCH COOK

FOOD FROM FRANCE                              FRENCH COOKING FOR FUN
 
FRANCE'S FOOD                                      FRENCH COOKING FOR LOVE

THE NOBLE ART OF FRENCH COOKING  FRENCH COOKING FOR EVERYONE

THE MASTER FRENCH COOKBOOK       COOK FOR YOURSELF A LA FRANCAISE

GREAT FRENCH COOKING

THE COMPULSIVE COOK