Yesterday marked Julia Child's 100th birthday.
Julia Child, with a little help from unseen hands
Spitballing titles to KnopfDear Mrs. Jones:
TITLES: I don't think the title should scare people, or that the sub-title should sound too puffy. I think a welcoming, friendly approach (with professional overtones) would be right. And I can see that something like "French Cooking" is not good as people might come into a bookstore and ask for "that book on French cooking", and that would not necessarily mean us. However, it might be said in French:
LA BONNE CUISINE FRANCAISE
As a matter of fact, I quite like that.
Subtitle: "The fundamental book on French cooking for everyone whose hobby is cooking, and who wants to master the authentic French techniques.
American ingredients. American measurements.
American technology "
Other title Suggestions:
IN LOVE WITH FRENCH COOKING COOKING IS MY HOBBY
LOVE AND FRENCH COOKING THE HOBBY OF FRENCH COOKING
THE LOVE OF FRENCH COOKING FRENCH COOKING AS A HOBBY
COOKING FOR LOVE SCHOOL FOR FRENCH COOKS
THE FRENCH COOKING MASTER SCHOOL FOR FRENCH COOKERY
COOKING MASTERY A COURSE ON FRENCH COOKING
MASTERY OF FRENCH COOKING THE PASSIONATE COOK
THE FRENCH KITCHEN THE PASSIONATE FRENCH COOK
FOOD FROM FRANCE FRENCH COOKING FOR FUN
FRANCE'S FOOD FRENCH COOKING FOR LOVE
THE NOBLE ART OF FRENCH COOKING FRENCH COOKING FOR EVERYONE
THE MASTER FRENCH COOKBOOK COOK FOR YOURSELF A LA FRANCAISE
GREAT FRENCH COOKING
THE COMPULSIVE COOK