Find a man

Advertising legend David Ogilvy on the hunt for great employees.

I'm guessing he was terrifying to work for.

There are five characteristics which suggest to me that a person has the potential for rapid promotion:

1. He is ambitious.
2. He works harder than his peers — and enjoys it.
3. He has a brilliant brain — inventive and unorthodox.
4. He has an engaging personality.
5. He demonstrates respect for the creative function.

If you fail to recognize, promote and reward young people of exceptional promise, they will leave you; the loss of an exceptional man can be as damaging as the loss of an account.