It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.
--Raymond Loewy
Mr. & Mrs. Loewy in St. Tropez
The Studebaker Avanti
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The Anscoflex II camera
Streamlined pencil sharpener
Le Creuset casseroles
French born Raymond Loewy (1893-1986) arrived in New York at age 26 with nothing but his military uniform and fifty dollars in his pocket. From modest beginnings in fashion illustration and window dressing, he evolved into the preeminent visionary of industrial design. He worked as a consultant for hundreds of corporations, designing everything from buses, tableware, refrigerators, soda dispensers, cigarette packs, logos, radios, automobiles and furniture. After seven decades of designing, the scope of his influence is immense, if not immeasurable.
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