Tuesday, May 18, 2010

Raymond Loewy

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.
--Raymond Loewy

Mr. & Mrs. Loewy in St. Tropez

The Studebaker Avanti

The Anscoflex II camera

Streamlined pencil sharpener

Le Creuset casseroles

French born Raymond Loewy (1893-1986) arrived in New York at age 26 with nothing but his military uniform and fifty dollars in his pocket. From modest beginnings in fashion illustration and window dressing, he evolved into the preeminent visionary of industrial design. He worked as a consultant for hundreds of corporations, designing everything from buses, tableware, refrigerators, soda dispensers, cigarette packs, logos, radios, automobiles and furniture. After seven decades of designing, the scope of his influence is immense, if not immeasurable.

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